Maximising the fun and food of jelly in Australia

Aeroplane Jelly has just launched Create-a-Jelly, a clear-based product which allows consumers to make their own flavour of jelly by adding their favourite drink.

With its black and reflective silver packaging, Create-a-Jelly has been designed to stand out on the shelf in the dessert aisle.

Virginia Pullman, senior brand manager at Aeroplane Jelly said the new product, at less than 30 cents a serve, was a great choice for anyone on a budget.

"And as consumers feel the pressure of rising costs, more are opting to entertain at home and are looking for more economic meal options for their families and friends," Pullman said.

Create-a-Jelly is available in supermarkets nationally for the RRP $AU1.19.

SOURCE: www.foodweek.com.au